BDO joins ASEAN’s top 10 banking brands

BRAND LEADERSHIP. Recognition takes center stage as BDO’s regional executives accept Brand Finance’s certification, reflecting the behind-the-scenes discipline, scale, and customer trust that continue to elevate the bank’s brand value across ASEAN markets. Alex Haigh, Managing Director of Brand Finance Asia Pacific, presents the certificate to Lorah L. Sy, Senior Vice President and Chief Executive of BDO Singapore, joined by Karis S. Napa, Senior Vice President for Commercial Banking. (Photo courtesy of CID Communication)

MANILA — BDO Unibank Inc. (BDO) has been recognized as the only Philippine bank included in the Top 10 Most Valuable Banking Brands in ASEAN, based on Brand Finance’s latest valuation unveiled at the Asia Brand Gala 2025 in Singapore.

The ranking places BDO alongside the region’s largest and most established financial institutions, highlighting its rising brand equity and competitive positioning in Southeast Asia’s banking sector.

Earlier in 2025, BDO was also named the Philippines’ most valuable brand for the second consecutive year, after its brand value climbed 48% to US$3.7 billion, according to Brand Finance.

Brand Finance attributed BDO’s performance to its sustained investment in customer experience, financial inclusion, and operational efficiency, which have translated into stronger brand trust and business outcomes.

Alex Haigh, Managing Director of Brand Finance Asia Pacific, said BDO’s results demonstrate the impact of aligning brand strength with financial performance.

“BDO’s consistent performance and strong reputation are testament to its ability to align brand strength with business results—pillars that continue to reinforce its leadership in the Philippine banking industry,” Haigh said.

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