BDO Life’s “Plan B” campaign won multiple Excellence Awards at the 2026 Quill Awards in the Marketing, Advertising & Brand Communication and Audio/Visual categories, BDO said in a statement.
The Quill Awards is the country’s only programme focused on outstanding business communication.
The campaign was recognised for addressing mortality and financial security in a more approachable way, according to the statement.
It featured actor Alden Richards in a personal testimonial that has drawn more than 72 million views, and content creator Justine Luzares in a light-hearted video that has recorded 3.2 million views, the statement said.
A separate kids-focused execution has surpassed 48 million views.
The statement described the campaign as positioning life insurance as a practical “Plan B” for Filipino breadwinners rather than primarily as an investment product.
It said the work aimed to show how coverage can help protect family goals and children’s future plans in the event of illness, disability or death.
BDO Life is inviting the public to visit any BDO branch to speak with a financial adviser or to request a quote through the BDO Life website.
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