Locally owned James Wright (JW) Cafe, renowned for its emphasis on healthy, natural, and locally sourced ingredients, opens its first bakeshop on July 18, 2024, at the lower ground floor of SM City Baguio, quickly becoming one of the city’s leading bakeshops. (Photos by GMB)
BAGUIO CITY, Philippines – James Wright (JW) Cafe has proudly opened its first bakeshop on Thursday, July 18, 2024, at the lower ground floor of SM City Baguio.
As a locally-owned bakery, James Wright Bakeshop has quickly established itself as one of the city’s leading bakeshops, emphasizing the use of healthy, natural, and locally sourced ingredients.
A Mission to Promote Health and Quality
James Wright Bakeshop is built on a mission to inspire a healthier lifestyle among its customers by offering a wide variety of handcrafted breads and pastries baked fresh daily.
With a focus on artisan products, the bakeshop ensures that each item is made with care and consistency with the James Wright brand.
The bakeshop caters to health-conscious consumers by introducing more nutritious bread and product options.
In addition to their exceptional baked goods, JW Bakeshop offers beverages for take-out and a convenient pasalubong counter for on-the-go customers.
A Unique Customer Experience
Stepping into James Wright Bakeshop, customers are greeted with a cozy, minimalist interior that complements the design of the James Wright Cafe.
A highlight of the bakeshop is the centrally placed bread and pastry island, providing the best view of all products and enhancing the shopping experience.
The bakeshop also ventures into the events industry by showcasing the JW Coffee Bar, where customers can explore the mobile coffee bar concept, offering a new dimension of customer interaction and engagement.
Celebrating Local Roots and Success
James Wright takes pride in being a local brand that has made significant strides in Baguio City’s culinary scene since its inception in April 2021.
Starting with its first cafe on Lower Session Road, the brand quickly expanded with another cafe at SM City Baguio. Over time, James Wright has become synonymous with culinary excellence and healthier food choices.
The grand opening of JW Bakeshop featured a ribbon-cutting ceremony led by SM Baguio Assistant Mall Manager Michael Jason Peña, along with James Wright managers and executives.
The bakeshop is now open from 10 AM to 9 PM, welcoming customers to explore its wide array of offerings.
James Wright Bakeshop continues to elevate the standards of local bakeries in Baguio City by combining quality, health, and an exceptional customer experience, making it a must-visit destination for both locals and visitors alike.