‘Napapasarap Pag Kaing Mang Inasal’ nationwide campaign launched

MANILA, Philippines — Philippine fast-food chain Mang Inasal has launched a nationwide marketing campaign highlighting what it says are the brand’s most endearing qualities: grilled “Ihaw-SARAP” dishes, generous servings and its signature “Unli-SAYA” dining experience.

The campaign, titled #NapapasarapPagKaingMangInasal, went live Jan. 19 across the company’s nearly 600 stores and multiple media platforms.

It is anchored on a video featuring Mang Inasal’s celebrity ambassadors sharing their personal experiences enjoying the brand’s bestselling offerings.

Actor Coco Martin spotlights Chicken Inasal, while Maris Racal features the Pork BBQ, described as “juicy-lambot.”

Fyang Smith showcases the Extra Creamy Halo-Halo, and Dimples Romana represents the Fiesta line of grilled chicken and pork meals served with java rice in Mang Inasal’s signature bilao.

“Napapasarap Pag Kaing Mang Inasal celebrates what our customers truly enjoy at Mang Inasal: Ihaw-SARAP food that satisfy their cravings and the Unli-SAYA experience marked by the freedom to eat their Mang Inasal faves any way they please, in the company of their family and friends,” said Mang Inasal President Mike V. Castro.

The campaign follows what the company described as double-digit growth in 2025 across dine-in, takeout and delivery channels compared with 2024. Mang Inasal said its core products — Chicken Inasal, Extra Creamy Halo-Halo and Pork BBQ — maintained leading positions in their respective categories.

“Mang Inasal is truly grateful for the continued strong support of all our Ka-Unli,” Castro added.

Mang Inasal, known for its grilled Filipino offerings and unlimited rice options in select meals, continues to strengthen its positioning around communal dining and customizable eating experiences.