MANILA, Philippines — Philippines’ Grill Expert Mang Inasal dominated the 2025 Marketing Excellence Awards held last August 8 at the Grand Hyatt Manila, Taguig, winning nine trophies across different categories.
The brand’s broad success demonstrates its strong command of diverse marketing strategies, successfully engaging consumers through digital platforms, advertising, insightful research, immersive experiences, and impactful partnerships.
Among the recognitions, the most notable was the Gold Award for Excellence in Marketing to a Specific Audience for Love the Flavors, Love the Philippines—a landmark collaboration with the Department of Tourism that celebrated Filipino food as an essential part of the nation’s culture and heritage, drawing in locals, tourists, and festival-goers alike.
Aside from its Gold recognition, Mang Inasal also secured four Silver Awards:
(1) Digital Marketing for #MangInasalCreamyYESSummer,
(2) Consumer Insights/Market Research for ‘Yan ang Kaing Mang Inasal,
(3) Experiential Marketing for the Pork BBQ Caravan, and
(4) Sponsorship Activation for Mang Inasal Celebrates Festivals.
The brand likewise earned four Bronze Awards:
(1) Advertising for ‘Yan ang Kaing Mang Inasal,
(2) Out-of-Home Advertising with It’s A Sign,
(3) Viral Marketing for the 4-Cheese Halo-Halo campaign, and
(4) Marketing Leader of the Year, awarded to Marketing Head Allan Tan.
“All these wins come from the passion and dedication of our diverse teams working together to delight our growing community of consumers nationwide,” said Tan.
“We believe Mang Inasal is more than just food. It’s about the special experiences our customers share with us. And these recognitions remind us how important that connection is, and they inspire us to keep creating campaigns that genuinely touch hearts and bring people closer.”-Allan Tan
These wins at the Marketing Excellence Awards raise Mang Inasal’s total recognitions for 2025 to 19 local and international honors.
This count includes its first Asia-Pacific Tambuli Award for Love the Flavors, Love the Philippines and two Silver Awards at the 5th ASEAN PR Excellence Awards, one for the Mang Inasal Nation Facebook Group and another for the 2024 Pork BBQ Launch.
Together, these achievements solidify Mang Inasal’s standing as a powerhouse in creating campaigns that not only capture attention but also build lasting connections with its customers.