Sophy joins NYMA, expands gaming content reach

NOW YOU MUST ASPIRE (NYMA). From esports hosting to creative pursuits, Sophy Mapua represents the growing versatility of today’s gaming content creators aas she joins NYMA's diverse roster of talents. (Photo by NYMA)

MANILA, Philippines — Gaming content creator and artist Sophy Mapua has officially signed with NYMA Talent Management, joining an impressive roster that includes:

    • Singer, actor, host, and model Christian Bautista
    • James Beard nominee, Forbes Asia 30 under 30 honoree, Webby Award winner, and food creator Abi Marquez
    • APAN Star Award Global Creator of the Year, actress, singer, and director Kristel Fulgar
    • Viral TikTok beauty creator Adelina Eugenio
    • Cyclist, cycling advocate, and spooky storyteller Buji Babiera
    • Hashtag Asia Awards winner and multipurpose artist Raco Ruiz

From DOTA Fan to Gaming Creator

Sophy began her journey as a DOTA fan before creating gaming content in 2020. Since then, she has expanded into presenting, hosting, casting, and working with various gaming and esports organizations. Notably, she hosted the 2023 DPC Southeast Asian Winter Tour.

Her streams cover a wide variety of genres, including open-world adventures, action titles, shooters, multiplayer battle games, social simulations, and indie favorites.

Popular games on her channel include DOTA, Hollow Knight: Silksong, The Legend of Zelda: Breath of the Wild, Resident Evil, Elden Ring, Marvel Rivals, Monster Hunter Wilds, Celeste, Sword of the Sea, Kingdom Hearts, Mass Effect, Genshin Impact, Animal Crossing: New Horizons, and Disney Dreamlight Valley.

Beyond Gaming

In addition to streaming, Sophy is also an artist. She explores painting, crocheting, sticker design, and even Lego building, making her content relatable to audiences who enjoy both gaming and creativity.

With more than 220,000 followers, Sophy is fast establishing herself as a rising name in the gaming creator space.

A Growing Market

Her signing comes at a pivotal time. According to Niko Partners, the Southeast Asian gaming market is projected to reach 332 million gamers and generate nearly USD 7 billion in revenue by 2028. Content creators like Sophy are expected to play a central role in shaping this growth.

Voices from NYMA and Sophy

NYMA Chief Operating Officer Kat Bautista expressed her excitement:

“The Southeast Asian gaming space is continuing to grow, with mobile games expected to bring in the revenues. It’s the perfect time to bring someone like Sophy into NYMA. She brings a thoughtful and positive energy to the gaming scene, she understands the landscape and the fans, and with her, we can expand NYMA’s work in gaming.”

Sophy shared the same enthusiasm:

“I’ve seen the Southeast Asian gaming space grow over the years, and I’m excited to be working with NYMA to see what we can do in the region and beyond it. I’m looking forward to working with creators and esports professionals and seeing how we can make this a space where more Filipina gamers would thrive.”

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