BAGUIO CITY, Philippines — The SM Group emerged triumphant at the prestigious Asia Pacific Stevie Awards, taking home an impressive 42 honors.
Leading the group’s award tally was SM Supermalls, which secured 12 trophies, while SM Retail and SM Foundation earned two awards each.
These achievements culminated in SM Group being named the Most Honored Organization of the Year.
But beyond the accolades lies a deeper narrative—particularly for SM Supermalls—highlighting a compelling journey of innovation, community engagement, and operational excellence that fuels shared success with its partners.
Strategic Innovation in Action
SM Supermalls’ award-winning initiatives such as the SM Art Market and SM Job Fairs go beyond event execution—they are strategic platforms designed to:
Drive increased foot traffic
Strengthen consumer relationships
Elevate the visibility of partner brands
These initiatives exemplify SM’s commitment to delivering immersive, value-driven experiences that support tenant growth and customer satisfaction.
Championing Sustainability and Social Impact
Equally commendable are the contributions of SM Cares, the group’s corporate social responsibility arm. Programs like the Book Nook and Energy Efficiency Journey underscore SM’s integrated approach to sustainability and social responsibility.
These initiatives not only align with modern consumer values but also enable tenants and partners to:
Align with causes that resonate with communities
Enhance their brand narrative around environmental stewardship and social good
High-Impact Opportunities for Partners
For retailers and service providers, these wins affirm SM Supermalls’ capacity to create experiential, high-ROI environments.
From co-hosting community festivals to participating in CSR-aligned programs and leveraging digital channels, partners enjoy:
Access to a highly engaged audience
A boost in credibility through association with a multi-awarded platform
Global Reach and Adaptability
Further demonstrating its international strength, SM China earned eight awards—reinforcing the brand’s global adaptability and signaling to partners the growth potential of collaborating with SM across diverse markets in Asia and beyond.
A Testament to Purpose-Driven Excellence
“These awards aren’t just accolades—they’re a reflection of the dedication and passion of our entire team. At the heart of it all, our true mission is to enrich the lives of every customer, partner, and community we touch. That’s what drives us forward,” said Steven T. Tan, President of SM Supermalls.
With a steadfast commitment to innovation, service, and inclusive growth, SM continues to redefine the retail experience—proving that the true power of a brand lies in how it uplifts, inspires, and serves its communities.
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