SM City Baguio expands wellness and personal care offerings

BAGUIO CITY — SM City Baguio is strengthening its position as a lifestyle destination by expanding its range of wellness and personal care services, catering to growing demand for accessible self-care options among mall-goers.

The mall now hosts a diverse mix of tenants offering services that go beyond retail and dining, including massage therapy, skincare treatments, grooming, and beauty services.

The move reflects a broader industry trend where commercial centers integrate wellness into everyday consumer experiences.

Among the providers, Nuat Thai offers traditional Thai massage therapies aimed at relieving stress and promoting relaxation.

Hey Sugar delivers waxing and hair removal services, while Posh Nails provides manicure and pedicure treatments.

Specialty beauty services are also available, including brow and lash enhancements from Happy Brows and advanced skincare solutions from Skin Manila.

Additional offerings include holistic massage therapies from Therapy Time, dermatological care from Skin Station, and grooming services from Kwentong Barbero.

Mall operator SM Supermalls said the expanded lineup allows visitors to integrate wellness into daily routines without requiring dedicated time outside regular errands or social activities.

Industry observers note that such developments align with increasing consumer awareness of work-life balance and personal well-being, particularly in urban centers where convenience remains a priority.

By consolidating multiple wellness providers under one roof, SM City Baguio aims to create a more holistic environment where visitors can unwind, refresh, and maintain personal care as part of their everyday lifestyle.