SM City Baguio welcomes Lunar New Year

BAGUIO CITY, Philippines — SM City Baguio ushered in the Chinese New Year with a vibrant Dragon Dance performance that drew crowds of shoppers and filled the mall with rhythmic drumbeats and festive energy.

The traditional dance, a staple of Lunar New Year celebrations, symbolized good fortune, prosperity and fresh beginnings for the year ahead. Performers weaved through mall corridors as onlookers gathered to witness the spectacle, many capturing the moment on their mobile devices.

Adding to the celebration were colorful Chinese New Year-themed installations strategically placed throughout the mall.

The eye-catching photo spots became instant attractions for families and groups of friends, particularly Gen Z shoppers eager to share the festive atmosphere across social media platforms.

The installations, adorned with vivid reds and golds associated with prosperity and luck, provided backdrops for photos and short-form videos, amplifying the celebration’s reach online.

SM City Baguio said the event underscores its commitment as the “Home of Everyday Celebrations,” bringing communities together through shared cultural experiences and seasonal festivities.