SM City Baguio hosts FoodTok fair for local MSMEs

BAGUIO CITY — Food shoppers in Baguio can explore products from local micro, small and medium enterprises at the FoodTok Food Fair at SM City Baguio, with the event running through Sept. 30.

The fair brings together participating businesses offering baked goods, sweets, waffles and other local food products.

Participating MSMEs named by SM include Hill Station, Pasarabo Ilocandia, Blue Dolymaks Bakeshop, Berry Babe, El Gofre Waffle Station and Hopya D’ Pamilya.

The event is part of SM Supermalls’ FoodTok 2026 campaign, a month-long food program running across its malls from Sept. 1 to 30.

The campaign features food fairs, dining offers and food-related activities, with participating malls highlighting both trending food products and local businesses.

At SM City Baguio, the fair gives participating MSMEs a retail venue where they can present their products to mall customers and potentially reach new buyers, the company said.

For shoppers, the event offers a range of food choices in one location, from pastries and sweet treats to waffles and locally made products.

The fair also reflects a broader role of retail spaces in providing small food businesses with opportunities to introduce their products beyond their usual customer base.

The FoodTok Food Fair remains open at SM City Baguio until Sept. 30, giving shoppers an opportunity to sample products from the participating businesses while supporting local food enterprises.