SM City Baguio hosts festive Easter costume parade for families

BAGUIO CITY — Families and shoppers gathered at SM City Baguio on Easter Sunday as the mall staged a colorful Easter Costume Parade, drawing children in vibrant outfits and boosting the festive atmosphere.

Young participants, dressed in creative Easter-themed costumes, paraded through the mall, entertaining onlookers with imaginative designs and playful performances.

The activity offered children a space for self-expression while engaging families in a shared celebration.

The event brought together mallgoers and residents, reinforcing the importance of community and togetherness during the holiday.

Parents and children alike took part in the festivities, turning an ordinary mall visit into a memorable experience.

Organized by SM Supermalls, the initiative reflects ongoing efforts to position malls as more than retail hubs, but as venues for meaningful social gatherings.

SM City Baguio continues to host seasonal events aimed at strengthening community ties, transforming everyday moments into family-centered celebrations.