The joyous impact of SM Supermalls’ annual SM Bears of Joy project extends far beyond the holiday season, casting a warm and enduring glow on the lives of children in need.
In partnership with SM Cares and Toy Kingdom, this heartwarming initiative beckons shoppers to embrace the spirit of giving throughout the entire year by donating plush bears, offering a ray of happiness to deserving children.
The enduring success of the SM Bears of Joy initiative owes much to the unwavering support of both customers and partners, ensuring that an abundance of children are wrapped in the comforting embrace of joy and warmth all year long.
This initiative surpasses the traditional confines of the holiday season, becoming a beacon of hope for countless children throughout the year.
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