Pizza Hut’s BBQ Beef Brisket Pizza fuels Father’s Day demand

MANILA, Philippines — Pizza Hut said its limited-time BBQ Beef Brisket Pizza became one of its strongest-performing promotional offerings during the Father’s Day period, driven by demand for its smoky, sweet and mildly spicy flavor profile.

The restaurant chain said the pizza accounted for 180 of the 210 pizzas sold on Father’s Day at its Market! Market! branch, citing internal sales figures.

The product, introduced for the Father’s Day campaign, features slow-cooked beef brisket, smoky barbecue sauce, mozzarella cheese and a hint of spice, drawing inspiration from traditional backyard barbecue flavors.

“The new BBQ Beef Brisket Pizza is a flavor-packed celebration. It’s sweet, spicy, beefy and super flavorful. It’s designed to bring that backyard barbecue vibe right to your table,” PPI Holdings Inc. Chief Operating Officer Chacha Juinio said in a statement.

Market! Market! Branch Manager Rocelle Prado attributed the product’s strong performance to its distinct flavor profile and appeal among customers seeking a beef-based alternative.

“The BBQ Beef Brisket Pizza stood out with its unique sauce and bold flavor, giving our customers something fresh to enjoy, especially those who preferred beef over pork or loved a little spice,” Prado said.

Pizza Hut said the BBQ Beef Brisket Pizza is available for a limited time at its stores nationwide for dine-in, takeout and delivery.

Customers can also place orders through the Pizza Hut website and mobile application, as well as delivery platforms GrabFood and foodpanda, the company said.