Mari Aldecoa leads Mang Inasal into new era

MANILA, Philippines – Mang Inasal, one of the country’s most beloved quick-service restaurants, is entering a bold new chapter under the leadership of Mari Aldecoa, its new head of Marketing and Business Channels.

With over 15 years of experience revitalizing major brands in the food and consumer goods industries, Aldecoa is set to strengthen Mang Inasal’s heritage while driving fresh innovation.

Prior to joining the brand, he led Red Ribbon Bakeshop to consistent growth, underscoring his ability to sustain brand relevance in a fast-paced market.

“What excites me most about leading Marketing and Business Channels for Mang Inasal is the opportunity to build on an already powerful brand,” Aldecoa said. “My role is to take that momentum and elevate it even further, ensuring that Mang Inasal remains both iconic and ever-evolving for the next generation of consumers.”

Under Aldecoa’s direction, Mang Inasal continues to be recognized for excellence.

The Brand Finance 2025 report named it the strongest QSR brand in the Philippines, ranking 7th among the nation’s strongest brands and 25th most valuable overall.

It is also the most awarded QSR in the country today.

Aldecoa emphasizes collaboration, courage, and empathy as guiding principles.

His leadership focuses on exploring new marketing channels, reaching untapped audiences, and maintaining the brand’s deep connection with Filipino customers.

With Aldecoa at the helm, Mang Inasal is poised to strengthen its leadership in the QSR industry while bringing its signature grilled offerings to more communities nationwide.