Mang Inasal, renowned as the Philippines’ Grill Expert, achieved significant success at the 59th Anvil Awards, clinching four Gold Anvil Awards and one Silver.
The prestigious recognition also positioned Mang Inasal as one of the top three nominees for Company of the Year.
Expressing gratitude, Mang Inasal president Mike V. Castro said, “This is the first time that Mang Inasal received Gold Anvil Awards, and we are honored to share it with all Mang Inasal lovers.”
Castro emphasized the crucial role of customers in shaping the brand’s campaigns, from the Mang Inasal Nation Facebook Group to digital content revamp and seasonal events, aiming to provide an Unli-Saya experience.
“From Mang Inasal Nation to our digital content revamp and even for our seasonal events, our customers play a very important role in shaping our campaigns – we want them to enjoy not only our Ihaw-Sarap food but also to remember the Unli-Saya experience they’ve enjoyed with us,” Castro said.
Mang Inasal secured four Gold Anvil Awards in various categories, including Best Use of Social Media for Mang Inasal Nation Facebook Group, Best Use of Influencer Marketing for Mang Inasal Creators’ Circle, and Best Use of Social Media for both #MangInasalMOMents Mother’s Day Celebration and #ILoveMangInasal Facebook Page Content Revamp.
Additionally, the #NationalHaloHaloBlowout earned a Silver Anvil under the Marketing and Brand Communication category.
The Anvil Award, presented by the Public Relations Society of the Philippines (PRSP), is acknowledged as the ‘Oscars of Public Relations’ in the country, symbolizing excellence in public relations practice.
The rigorous three-phase evaluation process involves esteemed panels of screeners, judges, and multi-sectoral jurors from the Philippines and abroad.
Earlier in January, Mang Inasal secured three Awards of Excellence and one Award of Merit at the 20th Philippine Quill Awards, a prestigious business communications awards program in the country.
Among the accolades were Awards of Excellence for Mang Inasal Nation Facebook Group, #ILoveMangInasal Facebook Page Content Revamp, and #MangInasalFamilyFiesta TikTok Challenge, while Mang Inasal Creators’ Circle received an Award of Merit.
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