Mang Inasal launches revamped delivery app

MANILA — Mang Inasal has launched a revamped version of its delivery app, aiming to make ordering its grilled chicken meals faster, more affordable, and more rewarding for customers nationwide.

The newly updated Mang Inasal App features a redesigned interface focused on faster browsing, simpler checkout, and reduced ordering time, the company said.

The rollout comes as food brands continue to expand direct-to-consumer digital channels amid growing demand for delivery services.

Orders placed through the app are offered at lower prices compared with third-party delivery platforms, Mang Inasal said, with a fixed delivery fee of Php 49 and no surge pricing, even during peak hours.

The app also provides exclusive promotions and deals available only to registered users.

“At Mang Inasal, we’re always looking for ways to make our Ihaw-Sarap and Unli-Saya experience more accessible to our customers,” said Mike V. Castro, president of Mang Inasal. “With the revamped Mang Inasal App, we’re making it easier, more rewarding, and more convenient for our customers to enjoy their favorites.”

Baberly Barairo, Mang Inasal’s channels marketing manager and delivery app project lead, said the company plans to introduce additional features and exclusive offers in the coming months to further enhance the app experience.

“We really encourage people to download and register on the app because we’ve made it one of the most convenient and rewarding ways to enjoy Mang Inasal to date,” Barairo said.

The app launch coincided with Mang Inasal’s first-ever Creators Lab, held at Concept Space Manila in Quezon City.

The event gathered content creators for workshops and collaborative sessions focused on digital storytelling and food content creation.

Among those who participated were Abi Marquez, known as the “Lumpia Queen,” food and lifestyle vlogger Jahd Ong, and short-form comedy creator Steven Bansil, along with other influencers.

Mang Inasal said the Creators Lab reflects the brand’s efforts to deepen engagement with online communities while expanding its digital and delivery-driven initiatives.