Mang Inasal Family Fiesta boosts off-premise sales

MANILA, Philippines — Philippine grilled chicken chain Mang Inasal is banking on family-sized bundles to further expand its takeout and delivery business, as demand for off-premise dining continues to grow.

Launched in 2022, the Mang Inasal Family Fiesta offers a bilao-style spread of the brand’s grilled favorites, positioned as a convenient sharing meal for gatherings ranging from family reunions to office celebrations.

Each bundle serves up to six people and comes in three options: all-Chicken Inasal (paa or pecho), a pork selection featuring barbecue and liempo, or a mixed combination of both, all served on a bed of java rice.

The company said the Family Fiesta has become a key driver of its off-premise segment, which includes takeout, delivery and drive-thru transactions.

“This bilao of Ihaw-Sarap faves has continued to drive Mang Inasal’s off-premise business, which has been growing steadily since more intentional efforts went to the takeout, delivery, and drive-thru customer access points,” Mang Inasal President Mike V. Castro said in a statement.

Castro added that customers value the portability of the offering, which brings what is traditionally a dine-in experience to homes, parks and workplaces.

“Customers appreciate how the Family Fiesta brings the gratifying Mang Inasal eating experience — commonly associated with dine-in — to anywhere they prefer to enjoy it,” he said.

The move underscores a broader industry trend in which restaurant operators are strengthening alternative sales channels beyond physical dining spaces.

Family-sized bundles and sharing platters have gained traction as consumers look for convenient group meals that balance affordability and portion size.

Mang Inasal’s Family Fiesta is available for dine-in, takeout, drive-thru and delivery, reinforcing the brand’s “Busog Kahit Saan” message as it seeks to capture more occasions outside traditional restaurant visits.