SM Supermalls clinches seven honors at 2025 International Business Awards

SM Supermalls secured seven major recognitions at the 2025 International Business Awards (IBA) in Lisbon, Portugal, highlighting the company’s community-driven initiatives and sustainability programs.

The company earned two Gold, four Silver, and one Bronze award across categories centered on social good, innovation, and creative campaigns:

• • Gold Awards
    • 100 Days of Joy – Branded Content Campaign of the Year
    • SM Art Market – Art Event of the Year
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  • Silver Awards
    • Building a Greener Philippines – Sustainability Leadership in Asia, Australia, and New Zealand
    • SM Cares’ Mall for All – CSR Program of the Year
    • SM Cares’ Coastal Cleanup – Sustainability Initiative of the Year in Asia, Australia, and New Zealand
    • Tribe Marketing Revolution and Its New Era of Consumer Connection – Best Use of Data to Drive Brand Strategy
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  • Bronze Award
    • SM Cares’ Book Nook – Achievement in CSR

SM Supermalls Executive Vice President for Marketing Joaquin L. San Agustin said the awards reflect the organization’s commitment to uplifting communities through programs centered on inclusivity, sustainability, and social impact.

“Every program we create is rooted in our core mission — to bring joy, care, and positive change to every Filipino we reach,” San Agustin said.

The International Business Awards is regarded as one of the world’s top business recognition programs, honoring excellence and innovation across sectors globally.